Established in 2016, Watermark Homes is a young, dynamic property company with an uncompromising focus – we create high-quality homes that are functional and practical in design, yet affordable to rent or buy, and which feel like sanctuaries of welcome and safety. We believe that everyone deserves a home like this.
We have a common aim for all our developments – to exceed all initial expectations. Our ambition is for the name ‘Watermark’ to be synonymous with quality and design excellence.
We focus on residential development opportunities across London and south-east England, with an emphasis on commuter towns in Kent, Surrey and Sussex within an hour's travel time from central London.
We partner with established, award-winning property professionals- sourcers, planning consultants, architects, project managers, and contractors - who share our values.
John Friis, the co-founder of Watermark Homes, is both a developer and a seasoned property investor.
John was once a consultant anaesthetist at Guy's and St Thomas' Hospitals in London and spent 15 memorable years working in the NHS. While he no longer practises medicine, he maintains close links with the medical community.
His dynamic, hands-on approach to his business and to managing his team is informed by the skills he acquired working in high-pressure, high-stakes environments over many years. He believes in a transparent, honest, collaborative approach to working with his partners and investors.
John is a founder member of Qandor Property Club and a mentor on the Take AIM mentorship programme for property developers run by the Ocea Group.
John is a passionate champion of small businesses, of entrepreneurship, and of empowering people to embrace life's possibilities.
Waty Rahman-Friis takes the lead in the design side of the development business.
Her background in emergency medicine is evident in her calm demeanour and in her dedication to, and passion for, detail. She ensures that our business runs with precision and that our developments meet her meticulous design standards.
Waty also manages the Watermark Group's residential buy-to-let and serviced apartment portfolio.
Gude Hudson-Gool loves to 'prettify' photos, plans, projects and even people.
With a background in advertising, social media & blogging, Gude is a key team member, enabling the business to communicate effectively with both partners and public.
Gude's personal passions are yoga and origami, demonstrating her flexible nature and love of problem-solving.
Office & Project Manager
With over 10 years’ experience in the consulting and banking industries, Nicola has used her excellent organisation skills to ensure timely project delivery, effectively communicating with multiple stakeholders and streamlining processes.
A passion for creative projects has seen her renovate many personal properties and she enjoys all facets of the property development industry. Her passions include Interior Design and spending time with family and friends.